Content Pathfinder ADVERTISING RESOURCES Allison Carver L.T. Ball Jr. High Centerville Advertising Agency Grade 8 Language arts/media literacy Advertising The purpose of this pathfinder is to provide resources for students and teachers about advertising and the effects that advertising techniques have on consumers. Dewey Numbers 302.23 371.33 428 658.8 659.1 659.13 Subject Headings Advertising Advertising b Psychological aspects Advertising b United States b History Mass media b Study and teaching Mass media and youth Media literacy Professional Resources Books (nonfiction) Alvermann, Donna E. Popular culture in the classroom : teaching and researching critical media literacy. Intbl Reading Assn., 1999. (302.23 Alv ) Endich, Roberta S. Media literacy : activities for understanding the scripted world. Linworth, 2004. (371.33 End) Krueger, Ellen. Seeing and believing : how to teach media literacy in the English classroom. Boynton, 2001. (428 Kru) Silverblatt, Art. Media literacy ; keys to interpreting media messages. Praeger, 2001. (302.23 Sil) Media Resources Frontline: The merchants of cool [videorecording]. PBS/WGBH, 2001. Hands-on media literacy : valuable skills for teens and young learners [CD-Rom]. New Mexico Media Literacy Project, 2004. Why ads work [videorecording] : the power of self-deception. Learning Seed, 1996. World's Funniest & Cleverest Commercials [DVD]. Good Times Home Video, 2004. Web Sites Advertising Techniques Center for Media Literacy Media Literacy Clearinghouse Mediachannel.org New Mexico Media Literacy Project Web English Teacher: Media and Advertising Resources for Students Books Caples, John Tested advertising methods. Prentice-Hall, 1997. (659.13 Cap) Day, Nancy. Advertising : information or manipulation? Enslow, 1999. (659.1 Day) Graydon, Shari. Made you look : how advertising works and why you should know. Annick Press, 2003. (659.1 Gra) Hogya, Bernie. Milk mustache mania : an inside look at one of your favorite ad campaigns. Scholastic, 2001. (659.1 Hog) Jones, John Philip. Whatbs in a name : advertising and the concept of brands. M.E. Sharpe, 2003. (658.8 Jon) Mierau, Christina B. Accept no suibstitutes! : the history of American advertising. Lerner, 2000. (659.1 Mie) Petley, Julian. Advertising : technology, people, process. Smart Apple Media, 2004. (659.1 Pet) Petley, Julian. The media : the impact on our lives. Raintree Steck b Vaughn, 2001. (302.23 Pet) InfOhio Electronic Resources Britannica Online Encyclopedia Ebscohost Middle Search Web Sites Frontline: The Merchants of Cool Selected articles from EBSCOhost Buyer, Beware! Scholastic Action, 3/22/2004, Vol. 27 Issue 11, p17, 1p; Reading Level (Lexile): 520; (AN 12472363) Too good to be true? By: Sherrid, Pamela. U.S. News & World Report, 6/16/2003, Vol. 134 Issue 21, p42, 2p; Reading Level (Lexile): 1290; (AN 9979420) How TOBACCO Ads Target Teens. (cover story) By: Kowalski, Kathiann M.. Current Health 2, Apr/May2002, Vol. 28 Issue 8, p6, 6p, 5c; Reading Level (Lexile): 1030; (AN 6734867) Soda Pop That Packs A Punch. By: Cowley, Geoffrey; Underwood, Anne. Newsweek, 02/19/2001, Vol. 137 Issue 8, p45, 2/3p, 1c; Reading Level (Lexile): 1050; (AN 4076604)